How A Monsoon, A Chicken And A Dose of Gravity Sell Suitcases

samsonite_monsoon.jpg

Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.

In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.

more »

by Steve Hall    Feb-10-14    
Topic: Campaigns



This GMC Website Brings Back Flash in All Its Glory

gmc_sierra_website_flash.jpg

Remember those slow loading Flash websites that made your computer's fan scream, did nothing for the brand's SEO and made you wait...and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?

Or so we thought. DIgitasLBi has brought back the web designer's wet dream in its full glory for GMC to tout the brand's 2014 Sierra. Now don't misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn't even Flash. It's HTML5 but it sure behaves like Flash used to.

more »

by Steve Hall    Feb-10-14    
Topic: Brands



Is That 'Dumb Starbucks' Just A Marketing Ploy?

dumb_starbucks.jpg

Last Friday in LA's Los Feliz neighborhood, a coffee shop named Dumb Starbucks Coffee opened. Over thew weekend, the store has become a sensation with long lines. On the menu are items like Dumb Vanilla Blond Roast, Dumb Caramel Machiatto and Dumb Chai Tea Latte. The store even has its own line of music with titles such as Dumb Norah Jones Duets and Dumb Taste of Cuba.

A Starbucks spokesman told the Wall Street Journal the store is unaffiliated with the brand.

more »

by Steve Hall    Feb-10-14    
Topic: Brands



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: