This is Why Your Facebook Advertising Doesn't Work [Video]


Today the interwebs were all a twitter over a video created by Derek Muller, a Sydney-based TV presenter and publisher of the popular science blog, Veritasium.

In the video, Muller clearly and concisely explains why advertising for fans on Facebook is a waste of money and, as well, how it can negatively affect the money you spend to promote your content.

For anyone who has anything at all to do with managing a brand on Facebook, you must watch this video. You owe it to yourself and to the brand(s) you manage to invest in these nine minutes of eye opening insight.

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by Steve Hall    Feb-11-14    
Topic: Social

This Dramatic Sochi Paralympics Ad Asks Us to Focus on Skills, Not Disabilities


In celebration of the Sochi Paralympic Games, BBDO Toronto has crafted a dramatic ad that steers viewers towards the celebration of the athlete's skills and to look past their disabilities.

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by Steve Hall    Feb-11-14    
Topic: Commercials

This Personal Lubricant Ad Celebrates Same-Sex Marriage and Military Service


Well this one might slap you upside the head. After this ad eases you in with its soft lighting, somber tone and soothing voiceover, you're all relaxed and ready for some sort of innocuous, heartfelt message to be delivered.

But no. What you get is an ad for Gun Oil personal lubricant. Yup, the stuff that makes it easier to slide in and out when you, well, want to slide in and out.

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by Steve Hall    Feb-11-14    
Topic: Commercials

New Caribou Coffee So Strong It Needs A 5-Story Pinterest Board at Mall of America to Express Itself


In America, bigger is always better, right? We've never been to the Mall of America big we hear it's big. Really, really big. So it is without surprise it's not got a 5-story Pinterest board, courtesy of Caribou Coffee, which is promoting its new Real Inspiration Blend.

The board, created by Colle + McVoy, is live and passersby (or anyone) can get their images on the board by hastagging their photos on Instagram and Twitter with #CaribouInspires.

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by Steve Hall    Feb-11-14    
Topic: Outdoor

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How to Make Paid, Owned, Earned Media Work Together For Your Brand


Facebook, LinkedIn and Twitter have become social media giants by creating new ways for people to successfully interact with friends, family, and businesses. However, sometimes just using these social media outlets may not be enough.

The three distinct social activities that companies utilize -- earned, owned, and paid media -- are great ways for business' to increase their reach.

Download this Spredfast whitepaper now to understand the differences between each type of media activity and see which is best for your organization in order to increase your brand awareness and best reach your target audience.

by Steve Hall    Feb-11-14    
Topic: Research

Comedian Nathan Fielder Behind 'Dumb Starbucks'


In a video released late yesterday, comedian Nathan Fielder revealed he was behind that Dumb Starbucks store in Los Angeles that opened this past weekend. His goal? In his own words, "By adding the word 'dumb' we are legally allowed to used the coveted Starbucks name and logo because we've fulfilled the minimum requirements to be considered a parody under U.S. law."

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by Steve Hall    Feb-11-14    
Topic: Strange

IAB Issues 10 Best Practices For Handling Big Data


At its 2014 Leadership Meeting this week in Palm Desert, CA, the Interactive Advertising Bureau (IAB) and its Data Council released a new best practices document, titled "Handle with Care: 10 Steps to Good Data Stewardship."

The document lays out a series of 10 steps which aim to provide a solid foundation for data flow and a jumping-off point for future discussion of data supervision.

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by Steve Hall    Feb-11-14    
Topic: Policy

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