Publisher Roundtable Brings Content Producers Together to Share Ideas & Experiences

Publisher_Roundtable.jpg

There are millions of blogs on the Internet and countless sites that offer tips, tricks, and tutorials for optimizing your site and taking advantage of content marketing. The problem though is that there are so many of these sites that what's being recommended on one is being advocated against on another--there seems to be little to no consistency when it comes to best practices for blogging.

To combat this, VigLink, a content monetization company, and Netpop, a market research firm, have teamed to launch a new platform which aims to bring content producers together to share their personal insights and experiences to help fellow publishers get the most out of their site.

more »

by Steve Hall    Feb-18-14    
Topic: Weblogs



You Will Down 10 Big Macs After Viewing This Creepy Eating Disorder Ad

enosh_woman.jpg

To combat the fact one in five women suffer from eating disorders, Enosh, the Israeli Association for Mental Health, is out with an ad that has a woman in her underwear getting "eaten" by creepy-looking, snake-like skeleton creatures. It's all to convey the fact eating disorders like bulimia and anorexia are "dead scary."

And so it seems, the campaign, created by TBWA\Yehoshua, aims to get women to imagine they have creepy-looking, snake-like skeleton creatures swirling around their midsections...unless they go out and down a few Big Macs. Or at least a salad or two.

more »

by Steve Hall    Feb-18-14    
Topic: Cause



You Won't Believe What This Military-Themed Ad is Selling

Sugat_No_More_Maneuvers.jpg

And you will probably hate yourself for clicking through that ridiculous tease of a headline. In any event, TBWA Israel is out with a campaign that ams to get kids to love pasta. Touting Sugat's playfully-shaped pasta, the campaign uses a military theme following the familiar "It's a plane" approach parents use to get their little ones to eat.

Expect that Sugat pasta is so awesome, these techniques will no longer need to be deployed. And so the ads which carry the tagline, "No Need For Maneuvers," depict a decrepit looking warehouse where all the "open wide," "it's a plane," and "yummy, yummy" military-themed spoons have gone to collect dust.

more »

by Steve Hall    Feb-18-14    
Topic: Campaigns



Gun Safety PSA Says It's the Right to Bear Arms, Not the Right to Be A Dumbass

evolve_gun_safety.jpg

Evolve, a non profit gun safety organization founded by Jon Bond and his wife Rebecca, is out with its first PSA. Entitled The Bill of Rights for Dumbasses, the PSA takes a satirical look at your founding fathers reviewing the Bill of Rights.

In reviewing the second amendment, the Thomas Jefferson character says the second amendment is too long and the phrase "as long people aren't being dumbasses about it" isn't needed because it should be a given.

more »

by Steve Hall    Feb-18-14    
Topic: Cause



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: