This might be an ingenious media placement. If all you deem important is the media writing about it and don't mind that no one can actually see it. WTF are we talking about?
M&C Saatchi thought it would be brilliant to tout LG's new 4 millimeter curved OLED TV by placing a 4 millimeter wide ad on the spine of Nordic Hi-Fi magazine Sound & Vision.
This is one thing I can never figure out about marketers. When you've got a good thing going -- even if you are bored out of your mind with it -- why must you change? The Milk Processor Education Program will no longer use "Got Milk" in its marketing and will, instead, go with "Milk Life" in a new campaign created by Lowe Campbell Ewald.
In the content/inbound marketing vein of providing useful and informative information instead of screaming "buy now" crap, Esurance is out with Fuelcaster, a website (desktop and mobile) that promises to predict gas prices allowing one to decide whether or not to fill the tank today or wait until tomorrow.