Here's an interesting use of outdoor advertising. Engaged in a epic price war with the competition, German do-it-yourself store OBI hooked up with Jung von Matt which create billboards with a unique goal.
Answering the question "Why promote things that make our homes more beautiful, with advertising that makes everything look uglier?", Jung von Matt created billboards by actually renovating sections on run down buildings near OBI stores.
The boards demonstrate what can be done with OBI products in real world scenarios people can understand. And the billboards permanently beautify the area. Instead of making it uglier with price-war messaging.
If you didn't have reason to be in Cannes longer than a week, perhaps now you do. Well, as long as you're active in the health space. The first ever Lions Health will take place in the Palais des Festivals, Cannes, France, 13-14 June 2014 and will welcome to the stage a speaker line-up that will include some of the most awarded creatives in healthcare and top marketers from around the world.
Imagine if the entire world was your sales force. Imagine that any time, a potential buyer of your product or services was "in market," one of your current customers told them about you - in a very positive manner. Talk about real-time marketing. What if you had an army of "friends" who were telling their friends about your products and services? Sound too good to be true?
It's already a reality for many big brands that are reaching out to customers who can influence their potential prospects' buying decisions, and they are recruiting them as a lead generation channel. Customers are a great source of leads. So are employees. And so is anyone else who could influence a buyer's decision. Every brand has people that will advocate on their behalf. As we used to say at IBM - "all you have to do is ask".
Now here's where the power of the press and social media can actually matter. As a follow up to its 4mm ad on the side of Sound & Vision Magazine, LG Norway has posted a 4mm image to its Instagram account with copy that reads, "Slimmer than the phone you are holding. Introducing the world's slimmest OLED TV."
Why is this a case where the power of the press and social media actually matter? Because the LG Nordic Instagram account has just 205 followers...hardly enough to made a dent in sales. But, alas, these stunts are really never about sales. They're all about creatives stretching their minds to dabble in the latest, coolest, hippest stunt so they can put it in their book.