This Classy Drink Safely Campaign Isn't Afraid to Drop the F-Bomb


Drinkwise Australia is out with a decidedly elegant approach to convincing young people to stay classy and drink properly. Two animated videos are narrated by a very proper Englishman who makes even the words "fuck-eyed" and "shit-faced" sound Shakespearean.

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by Steve Hall    Feb-28-14    
Topic: Cause

Pennzoil to Give SXSW Attendees Real-Life Mario Cart Racing Experience


Last year, JWT launched a pop up ad agency at SXSW called Walter. It's aim was to meet with 25 startups with the goal of working with a few of them. This year, JWT Atlanta will launch an experiential marketing effort called Pennzoil Presents Mario Karting Reimagined which aims to pimp Mario 8. All SXSW Gaming and Interactive attendees will be able to race their friends on a custom-built track.

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by Steve Hall    Feb-28-14    
Topic: Industry Events

5 Content Marketing Strategies to Guarantee Success


Content comprises one of three pillars in online marketing with the other two being search and social. Indeed, online content feeds these other two pillars and, according to statistics released by CMO, 20% of the average company's content drives 90% of its web traffic.

This is one reason the landscape has seen such a shift in terms of top brands becoming publishers. The reason for this strong focus on content is simple: increased engagement with the target audience. Over 50% of in-house and agency marketers cite high engagement as one of their top three business objectives, and online content acts as a direct vehicle to engage with customers and prospects.

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by Steve Hall    Feb-28-14    
Topic: Social

Watch YouTube Celebrity Grace Helbig Sell St. Ives Hydration Spray


On behalf of Unilever, Arnold New York hooked up with YouTube sensation Grace Helbig to create a video promoting St. Ives Fresh Hydration Lotion Spray. So far, the video has achieved 113,000 views since its launch February 24.

It's also got 13,000 likes and over 1,000 comments. In addition, Grace's 5:40 "Behind the Scenes of My St. Ives Commercial" video has received just upwards of 150,000 views. Not blockbuster numbers but not too shabby either.

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by Steve Hall    Feb-28-14    
Topic: Video

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Moovd Enables Marketers to Create Video For the Price of A Gourmet Sandwich


Remember that all-type T-Mobile ad that ran during the Super Bowl? Wonder how much it cost? So do we but we can bet it cost several tens of thousands. And only a handful of marketers will ever be able to afford to produce a spot like that let alone air it during the Super Bowl.

Enter Moovd, a new video creation platform that centers on kinetic typography technology, or, in plain english, moving type. You know what we're talking about. Those ad that are all text and accompanied with a voiceover and.or music. Yea, yeah, you just want to yawn, right?

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by Steve Hall    Feb-28-14    

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