The way customers react with your brand has drastically changed in recent years. With the creation of many social media giants, such as Facebook, Twitter, and LinkedIn, audiences have many places to discuss and socialize about products before buying something. These customer interactions could be crucial elements to your business but you may be missing the bigger picture of how they can help.
Download this Spredfast whitepaper now to learn the 4 most effective ways to further the value of your social engagement and see how this can positively affect your brand.
My father owned a Beetle. I've owned two VW GTIs and one VW Passat. Volkswagen, it seems, is in our blood. And so it was with great pleasure to see this documentary Toronto-based Red Urban created which tells the 58 years story of VW Beetle VIN #903847.
After stumbling upon archival pictures featuring a man and his 1955 Beetle, Volkswagen Canada along with Red Urban, knew they had a story to tell. Tracking down 82-year old Paul Loofs, the man in the pictures, was just the beginning of a year-long project to bring the story of VIN 903847 to life.
In any relationship, there are pros and cons, ups and downs, likes and dislikes, adorations and annoyances. But in any good relationship -- one that truly works -- each must take the good with the bad.
This Valentines Day-themed commercial created by BBDO Germany for Schwarzkopf Nectra Color celebrates this truism beautifully. It avoids cliche anc cheese and simply delivers wonder. Via.
Shutterstock, just like iStock did in December, is out with its collection of design trends for 20014. In a data-packed infographic, Shutter stock shares what's to come in the area of design universally, locally, what design elements people are searching for, what's trending in video and typography and what's being shared socially.
Here are the highlights:
As is always the case with amazing videos like this one uploaded by YouTube user Mia Munselle, a debate rages in comments as to its validity.
Munselle claims she found the camera -- which everyone (without any facts to back up the assumption) assumes is a GoPro -- 8 months after the video was shot.
Today the interwebs were all a twitter over a video created by Derek Muller, a Sydney-based TV presenter and publisher of the popular science blog, Veritasium.
In the video, Muller clearly and concisely explains why advertising for fans on Facebook is a waste of money and, as well, how it can negatively affect the money you spend to promote your content.
For anyone who has anything at all to do with managing a brand on Facebook, you must watch this video. You owe it to yourself and to the brand(s) you manage to invest in these nine minutes of eye opening insight.
In celebration of the Sochi Paralympic Games, BBDO Toronto has crafted a dramatic ad that steers viewers towards the celebration of the athlete's skills and to look past their disabilities.
Well this one might slap you upside the head. After this ad eases you in with its soft lighting, somber tone and soothing voiceover, you're all relaxed and ready for some sort of innocuous, heartfelt message to be delivered.
But no. What you get is an ad for Gun Oil personal lubricant. Yup, the stuff that makes it easier to slide in and out when you, well, want to slide in and out.
In America, bigger is always better, right? We've never been to the Mall of America big we hear it's big. Really, really big. So it is without surprise it's not got a 5-story Pinterest board, courtesy of Caribou Coffee, which is promoting its new Real Inspiration Blend.
The board, created by Colle + McVoy, is live and passersby (or anyone) can get their images on the board by hastagging their photos on Instagram and Twitter with #CaribouInspires.
Facebook, LinkedIn and Twitter have become social media giants by creating new ways for people to successfully interact with friends, family, and businesses. However, sometimes just using these social media outlets may not be enough.
The three distinct social activities that companies utilize -- earned, owned, and paid media -- are great ways for business' to increase their reach.
Download this Spredfast whitepaper now to understand the differences between each type of media activity and see which is best for your organization in order to increase your brand awareness and best reach your target audience.