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Comedian Nathan Fielder Behind 'Dumb Starbucks'

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In a video released late yesterday, comedian Nathan Fielder revealed he was behind that Dumb Starbucks store in Los Angeles that opened this past weekend. His goal? In his own words, "By adding the word 'dumb' we are legally allowed to used the coveted Starbucks name and logo because we've fulfilled the minimum requirements to be considered a parody under U.S. law."

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by Steve Hall    Feb-11-14    
Topic: Strange



IAB Issues 10 Best Practices For Handling Big Data

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At its 2014 Leadership Meeting this week in Palm Desert, CA, the Interactive Advertising Bureau (IAB) and its Data Council released a new best practices document, titled "Handle with Care: 10 Steps to Good Data Stewardship."

The document lays out a series of 10 steps which aim to provide a solid foundation for data flow and a jumping-off point for future discussion of data supervision.

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by Steve Hall    Feb-11-14    
Topic: Policy



How A Monsoon, A Chicken And A Dose of Gravity Sell Suitcases

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Samsonite, with help from Saatchi & Saatchi Brussels, is out with a series of comical videos, part of the Samsonite Versus the World campaign, that highlight the luggage brand's qualities.

In one video, a suitcase undergoes undergoes a monsoon of epic proportion. In another, a suitcase does battle with a chicken. And in a third, the relentless power of gravity unleashes itself.

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by Steve Hall    Feb-10-14    
Topic: Campaigns



This GMC Website Brings Back Flash in All Its Glory

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Remember those slow loading Flash websites that made your computer's fan scream, did nothing for the brand's SEO and made you wait...and wait and wait and wait for portions of the site to load? Gone like a failed dot com, right?

Or so we thought. DIgitasLBi has brought back the web designer's wet dream in its full glory for GMC to tout the brand's 2014 Sierra. Now don't misunderstand us. The site is beautiful, packed with dazzling CGI wizardry and, technically, isn't even Flash. It's HTML5 but it sure behaves like Flash used to.

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by Steve Hall    Feb-10-14    
Topic: Brands



Is That 'Dumb Starbucks' Just A Marketing Ploy?

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Last Friday in LA's Los Feliz neighborhood, a coffee shop named Dumb Starbucks Coffee opened. Over thew weekend, the store has become a sensation with long lines. On the menu are items like Dumb Vanilla Blond Roast, Dumb Caramel Machiatto and Dumb Chai Tea Latte. The store even has its own line of music with titles such as Dumb Norah Jones Duets and Dumb Taste of Cuba.

A Starbucks spokesman told the Wall Street Journal the store is unaffiliated with the brand.

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by Steve Hall    Feb-10-14    
Topic: Brands



How Coke and Cheerios Made 'Wholesome' the New 'Edgy'

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Twenty percent of Americans speak a language other than English at home; 55% of Americans support same-sex marriage and 87% of Americans support interracial marriage.

With those numbers in mind, how does a commercial about an interracial family eating cereal draw more controversy and criticism than Radio Shack's Beats Pill Blurred Lines Ad?

Back in May, Cheerios released the first version of its Super Bowl ad with the young girl talking about heart health with her white mother and then giving heart healthy cheerios to her black father. With almost 5 million YouTube views, this was the most watched cereal ad in history, and it turned out to be the most controversial.

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by Steve Hall    Feb- 7-14    
Topic: Super Bowl 2014



Watch This Insanely Strange Foreign Language Certification Ad...Before It Gets Removed From YouTube at Midnight! (OK, Just Kidding About That Last Part)

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You know how you sometimes watch certain ads and you're like, "Damn, that's really bad. Where they trying to make it bad or did they just have no idea what they were doing?" After viewing this gigantic-created ad for Samsung subsidiary ProFluent, a language fluency certification service, we're pretty sure it's the former. At least we hope it's the former.

Watch as these insane applicants go to great lengths trying to convince the hiring manager that they can, in fact, speak Spanish. And then us know from which end of the spectrum this ad came.

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by Steve Hall    Feb- 7-14    
Topic: Strange



This Acura Ad That Pits Mechanical Horses Against A Real One Makes No Sense

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OK, 45 seconds into this minute-long, Mullen-created ad for Acura that has us viewing a race between four mechanical horses and one real horse and I'm like, "How the hell is this going to become a car ad?"

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by Steve Hall    Feb- 7-14    
Topic: Commercials



Dear Ad Industry, Help These Ad Students Battle For Creative Supremacy

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We love a good fight, don't you? Well, that is, a good clean ad fight. Between creatives. Who are students. Trying to break into the industry. And one-up a fellow university at the same time.

So, yes, it is out pleasure to point you to CU at the AdFight, a sight on which University of Colorado Boulder students have formally accepted a challenge from Brigham Young University to engage in a 3-day ad battle they hope to have judge by you. Yes, you. They want advertising professionals to judge the competition and they's also love it if an agency would step up with a hypothetical (or real, for that matter) brief from which the battle can be based.

So come on. Help these students out. And remember, you were young and hungry once too.

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by Steve Hall    Feb- 6-14    
Topic: Cause



Diet Mountain Dew Turns Dale Earnhardt Into Nature's Worst Enemy

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Oh yea. Here's a great concept for a Diet Mountain Dew ad. Let's get Dale Earnhardt Jr. to tear the crap out of nature when he's called into action by a hunter's "Dale Call." That about sums up the Mountain Dew brand: Drink us and you, too, can become a lunatic to whom the term "tread lightly" has no meaning.

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by Steve Hall    Feb- 6-14    
Topic: Bad, Celebrity, Commercials



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