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To tout its association with the Sochi Olympics, Carnival is out with an amusing and fun, Arnold-created ad which has a band of boys slowmo-ing their way to a Carnival water slide to bobsled their way down as a star-struck girl looks on.
And that's really al there is to sat about that. Enjoy.
As I said in part one of this two part series I wrote for Central Desktop which examines the relationship between agency account managers and agency creatives, it's a partnership that can be both positive and, at other times, disastrous.
And while neither account managers nor creatives want to work in a disastrous relationship, fostering a positive working relationship can be quite challenging.
In part one, we heard from account managers and what they need from creatives. Now we hear from the creative side. What do they need from account managers in order to create the stellar work everyone wants?
With "striking underwater visuals" this ad from Reason Partner and Untitled Films for Credit Canada has a simple message. Credit Canada is there to get you out from under. We love the analogy between drowning and facing financial difficulty. Because the two often feel the same.
Well, it's nice to know Canadians are just as in debt as Americans.
Personally, we prefer Maria Sharapova back in her Land Rover and Dentsu crotch shot days but, hey, we all grow up eventually.
If you haven't heard, last summer Sharapova was named Samsung brand ambassador for Sochi. Today, she and Samsung launched the Samsung Galaxy Studio inside Olympic Park. The Galaxy Studio Olympic Park will give people a chance to check out Samsung's newest technology and connect with the Olympic Games.
Of her involvement, Sharapova said,"I'm thrilled to join Samsung in the opening of its Galaxy Studio in the Olympic Park and delighted to be a part of today's celebration that symbolizes the start of Samsung's onsite Sochi 2014 campaign. As an athlete myself, I appreciate Samsung's efforts to provide personalized Games Time experiences to fellow Olympians and also fans through a variety of Studio experiences that help us all get the most out of the Games."
Pereira & O'Dell is out with a new campaign for Guitar Center titled "The Greatest Feeling on Earth". To kick off the campaign, the agency hooked up with Time Magazine's 2013 "Coolest Person on Earth", Questlove, as the campaign's first artist Ambassador. He will star in the first spot of a series of commercials that will feature other artists.
Now that the Super Bowl is over, we can turn our attention to the next big ad industry event on the horizon, Aside from the Academy Awards -- because, let's be honest, the broadcast is really just a playground for Super Bowl wannabees -- there's Cannes.
The 61st Cannes Lions International Festival of Creativity has announced the first nine jury presidents, out of a total of 17, selected to chair this year's juries.
Social media management platform Engagor has compiled an infographic of Super Bowl social media stats. Chief, and unsurprising, among the findings was that 90% of social media activity emanated from a mobile device with 3X the number of posts coming from an iPhone compared to an Android device.
Other findings include:
- Most discussed ads came from Budweiser, Pepsi, Coke, Bud Light and Butterfinger
- Brands that engaged most were GoDaddy, Wonderful PIstachios, Sonos, Jaguar and Verizon
- Top hashtags during the game were #seahawks, #brincos, #halftime, #bestbubds, #gethyped, #doritos, #beckhamforhm, #snickers
- Top tweets came from H&M, Budweiser and Snickers
- Most active states were California, Texas, New York, Florida and Washington
So you think everyone stops what they're doing to watch commercials during the Super Bowl? It's a wildly held belief that it's the one time of the year, people actually do pay attention to commercials.
Adobe has another thought on that topic...
So during that epic Chrysler Super Bowl spot which featured Bob Dylan droning on about all things America, he, at one point, asked, "Is there anything more American that America?"
To which a Miami Ad School student said, "Yea, there's a lot more in America that's all about America being America...and stuff."
And then came the parody...
You want to create the next viral video. Sure, who doesn't? But knowing that videos "go viral" organically, not mechanically, you should be focusing your efforts on creating a solid, baseline presence for your brand on YouTube.
No rocket science here- just smart, concerted planning. You might not produce a viral video, but you'll create strong content that ties into your overall marketing efforts while also helping to raise awareness and leads for your brand.
Download this tip sheet now to better your chances your work actually will "go viral."
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