Is This Double Entendre-Laden T-Fal Iron Ad Sexist?

t_fal_iron.jpg

It's almost like there was an air of "quit your bitchin' and get back in the kitchen" hovering over the creative team at Toronto-based Faren that came up with this T-fal iron ad. In the ad, two women neighbors have a conversation using steam signals from their irons.

While there's nothing sexist about two women gossiping about a date one of the women had the previous night but does placing them in a very homemaker-like scenario make it so? Especially when the conversation is all about how rich the woman's date was and all these women seem to do is stay home and iron?

So which is it? 1950's housewives or mountain out of a mole hill?

by Steve Hall    Feb-17-14   Click to Comment   
Topic: Trends and Culture   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: