If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. A new eBook from Marketo, Social Media for Lead Generation, will help you understand how social media is changing and how you can put it to use to improve your marketing results.
It's now de rigueur to trash SXSW. Actually, it has been for a couple of years. And while anything that includes a session entitled The Digital Cronut should most certainly be mocked, that's not what we're going to do. Because it's already been done. By everyone. In the most snarkiest of ways. That simply make the snarker look like like they are trying a little too hard to stay one hip step ahead of the curve. Before it curves again.
But...when you have a panel entitled High on Hashtags and the main takeaway, according to Search Engine Journal, is that "hashtags help discovery of trends, topics, sentiment," it's hard not to snark. But, we're not going to do it.