How to Craft Your Social Media Campaigns to Increase Leads

If you craft your social media campaigns properly, they can dramatically increase brand inquiries and lead generation, just like every other well-crafted element of your marketing plan. However, social has become more complicated in recent years. A new eBook from Marketo, Social Media for Lead Generation, will help you understand how social media is changing and how you can put it to use to improve your marketing results.

In this eBook, you'll discover:

• How social marketing is shifting toward peer-to-peer influence marketing
• How social sharing amplifies your lead generation -- and how to get your audience to share
• The particular advantages and best practices for Facebook, Twitter, LinkedIn, Google+, and SlideShare
• The key social components of a successful lead generation strategy

Download the eBook now to make sure your social media efforts are building your brand and generating leads.