Ignited is out with an ad for Sanuk Shoes that envisions why simply wearing the brand's shoes will maintain your comfort even in life's most uncomfortable situations, like sitting in front of a kid who won't stop kicking your seat on a nine hour flight.
So why is this ad dumb? First of all, not even the most comfortable shoes will assuage the antics of a crazed kid on a plane. And second, if you're going to imply that only the guy in the middle is bothered by the kid. and not those sitting next to the guy, you might want to detach the seats from each other before you shoot the commercial.
Well this is kind of weird. Remember when Victor & Spoils first launched and they made a really big deal about the fact they'd crowdsource cool, new digital work for their clients? Well apparently they've come full circle and are now creating traditional offline campaigns for banks.
The agency has launched a TV, radio, print, OOH campaign with, yes, some online landing pages, for the Community Banks of Colorado and Bank Midwest divisions of NBH Bank.
Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.