This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

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by Steve Hall    Apr-22-14    
Topic: Guerilla



Watch This Promo For Paul Walker's Last Movie

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On April 25, Paul Walker will appear on the silver screen in his last movie, Brick Mansions. In a tie in with the movie, Relativity Sports is out with a video, created by Portal A, in which parkour dancers from the movie gyrate around a LED lit basketball court inside a dark warehouse while Washington Wizards point guard John Wall does his signature Slam Dunk Contest dunk. All while Paul Walker appears on giant screens in the background

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by Steve Hall    Apr-22-14    
Topic: Celebrity



Watch How Penguins, Time Travel And Slow Motion Fruit Come Together in Wacky Hard Lemonade Ads

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In perhaps the wackiest campaign for hard lemonade (or anything for that matter) we've seen in a very long time, Duval Guillaume is out with three goofy videos for Carlsberg Breweries featuring Seth and Riley, a couple of inventors who think they've got it all figured out. Sort of.

Like many other startups that are now hugely successful companies, Seth and Riley hope to make it big time too. But let's just say, they're results, perhaps, aren't ready for prime time.

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by Steve Hall    Apr-22-14    
Topic: Strange



How Brands Can Use Social Media to Generate Leads

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Over the last several years, social media has emerged as an effective tool for generating leads. Two-thirds of online adults use social networking, and almost half use it daily. Customers and prospects are using it to discover new offerings and educate themselves as they go through the buying process.

Brands have seen social media become a vital channel with which to engage their customers, to amplify their messaging and to garner more qualified leads. This step-by-step guide shows you how to use social media to support your lead generation efforts, and serves as a blueprint for marketers who want to know the specific steps required to create lead gen campaigns that are promoted via social media.

Download the whitepaper now to maximize your social media's ability to generate leads.

by Steve Hall    Apr-22-14    
Topic: Research



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Hey Brands, Did Facebook Screw You? Here's How to Move On

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The web is buzzing with arguments that Facebook has become a bad deal for marketers. On Forrester's blog, Nate Elliot wrote that brands can now reach just 6% of their fans organically, citing a recent study from Olgivy. Brands are also discovering that a lot of their 'likes' come from fake fans. Elliot cites blog posts from several companies that detected 'like fraud' ranging from 40 to 90 percent.

For years, brand spent millions thinking that Facebook fans would be their earned media channel, but recently, Facebook has decided that the way to drive revenue is to force brands to pay to reach their fans. This strategy netted $7.87 billion in revenue last year and has left social marketers without a significant earned media solution -- so they think.

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by Steve Hall    Apr-22-14    
Topic: Social



Women React to Ridiculousness of Dove's Real Beauty Stunts

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Way, way way back in the Day, Dove did that thing where they revealed the extreme photoshopping that goes into the presentation of most models. Since then they've done several other stunts which focus on the perception of beauty. They usually focus on how many women do not view themselves as good looking as others do.

This stunt from comedy group Above Average creates yet another spoof but this one goes a bit further creating its own full blown experiment spoof illustrating how real women might react to the tricks Dove plays on them in their stunts.

The reactions are, as another brand says, priceless. Give it a watch.

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by Steve Hall    Apr-22-14    
Topic: Spoofs



Agency Enlists Creepy Stalker to Recruit Interns on LinkedIn

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Are you a young college aged student hoping to land a dream internship in a New York ad agency? If so, you may have noticed a creepy looking dude named Donald Buscando has visited your LinkedIn profile.

At first you may freak and lock things down like a 13 year old hiding their social media profiles from their parents. But don't. You might miss out on a sweet gig. You see, Donald is the creation of Mother New York and it's all part of a summer internship recruiting program.

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by Steve Hall    Apr-22-14    
Topic: Agencies









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