AMC Demotes Mad Men's Peggy And Joan to Celebrate Secretary's Day


In celebration of what Mad Men would, of course, lovingly call Secretary's Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the series.

It's a curious move but hey, they're bigger stars and much more well known then the current stars on the show so it's all good.

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by Steve Hall    Apr-23-14    
Topic: Television

If Your Airport Gate Seat Starts to Recline, Don't Get Up. You Could Win Free Airline Tickets


To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.

And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.

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by Steve Hall    Apr-23-14    
Topic: Guerilla

How the Collaborative Economy Will Affect Marketing And Advertising


For the better part of the past year, Altimeter Group analyst Jeremiah Owyang has been trumpeting what's called the collaborative economy. Loosely defined, it's all about people getting what they need and want from each other without buying. Think Uber, BlackJet, Rent the Runway, Airbnb, LendingClub, etc.

I reached out to Jeremiah to ask him what this shift means for brands and how they need to rethink their marketing efforts to mirror the changes brought about by the oncoming collaborative economy.

Read the rest here...

by Steve Hall    Apr-23-14    
Topic: Trends and Culture

Gisele Bundchen Butchers Blondie's 'Heart of Glass' For A Good Cause


H&M hooked up with supermodel Gisele Bundchen to create a cover of Blondie's hit "Heart of Glass" which will be released on Ultra Records with proceeds going to UNICEF.

Produced by Bob Sinclar, it's all to promote H&M's summer fashion line.

Even with aggressive autotuning, the song is, shall we say, not that great. But, hey, it's for a good cause so head over to iTunes and download it. No one ever said you have to actually listen to it.

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by Steve Hall    Apr-23-14    
Topic: Cause

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Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign


Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.

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by Steve Hall    Apr-23-14    
Topic: Guerilla

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