The Slo Mo Guys Blow Up Daiquiris and Pina Coladas For Captain Morgan


In a couple of less-than-exciting slow motion videos, The Slo Mo Guys have a bit of fun smashing up a collection of daiquiris and pina coladas for Captain Morgan. But they did make another video entitled Canon which is actually pretty cool.

To support the premiere of this video series, the brand will be hosting a two-week contest that challenges fans to guess the number of cocktails that were demolished during the making of "Cannon." The 100 fans who come the closest to the correct amount of cocktail causalities will win a Captain Morgan branded cannonball. The contest will be hosted on Facebook, where fans will be able to submit their entries in the comment section.

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by Steve Hall    Apr-24-14    
Topic: Video

After Eliminating Women's 'Creamy Behemoths' Poo-Pourri Wants to Eliminate Men's 'Man Manure'


Well it's nowhere near as funny as witnessing a cute birthing a creamy behemoth from her cavernous bowels all to promote a spray, Poo-Pourri, that traps poo smells beneath toilet water.

While the first video, which has over 26 million views, was filled with an endless litany of pet names for pooping, this one is a bit more sterile and comes off as if it were a sterile product demonstration video.

Much like DollarShaveClub, sequels never really live up to the original.

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by Steve Hall    Apr-24-14    
Topic: Video

Dutch Celebrate New King With Princess Toss


You've gotta love any country that has a game called Princess Tossing to celebrate the crowning of a new king.

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by Steve Hall    Apr-24-14    
Topic: Agencies

8 Steps Towards Avoiding NYPD-Like Social Media Idiocy


Wow. If only the NYPD had read this report from Spredfast. Perhaps they might have avoided the firehose of backlash they have received since sending that tweet.

This report covers the 8 steps every smart (and dumb) brand needs to master in order to implement an effective social media strategy and ingrain social practices in to the organization as a whole.

Don't end up like the NYPD. Download this report now and save yourself the embarrassment.

by Steve Hall    Apr-24-14    
Topic: Research

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Internet-Enabled Coffee Machine Demonstrates Singapore's Ability to Facilitate Business Ventures


Here's a pretty cool idea. Working with Strawberry Frog, The Secret Little Agency and Tellart, EDB, a Singapore-based government group which promotes the city as a business destination debuted The Coffee Connector at The Economist Big ReThink Conference last month.

Leveraging the notion that grabbing a cup of coffee is a great way for a couple of people to build a relationship and coupling that with EDB's goal of facilitating companies to create successful business ventures, The Coffee Connector demonstrated the value of strong relationships. Each party is then rewarded with a freshly brewed cup of Highlander Coffee and the beginning of a lasting connection.

The Coffee Connector is an ingenious, internet connected coffee maker that only works when two people are standing together squarely in front of the machine. In order for the machine to dispense coffee, the two people must introduce themselves by entering their names and indicating their interests.

The Coffee Connector is, of course, a metaphor for EDB's purpose and intent which is to present Singapore as a place for global companies to come together and connect in meaningful ways.

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by Steve Hall    Apr-24-14    
Topic: Specialty

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