'Pumped' Ads Execs Appear in Goofy Stock Photos For Cannes Lions 2014


In a hilarious promotion to the Cannes Lions Festival -- if that actually needs any promotion -- McCann London is out with a collection of faux stock photography shots featuring the likes of Barbarian Group's Benjamin Palmer, If We Ran the World's Cindy Gallop, Droga5 CCO Ted Royer and others.

The campaign aims to highlight the fact that attending the world's leading festival of creativity and being surrounded by the greatest creative work and people on the planet is a hugely valuable experience. It inspires delegates to return to work with renewed enthusiasm as if to push a reset button.

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by Steve Hall    Apr-25-14    

Two Tales Brewery Aims to Eradicate America of Idiotic Sagging Pants Trend


Whenever you see some idiot wearing their jeans halfway down their ass, don't you just want to walk up to them, punch them in the face and tell them they look like an idiot? Hey, maybe it's just us but we bet there are other out there who hate this fashion trend that, believe it or not, is still with us.

Working with Y&R Prague, Two Tales Brewery is out to put a stop to this fashion travesty by donating thousands of belts to those in need. For every six pack of Two Tales purchased, the brand promises to donate a belt to those in need.

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by Steve Hall    Apr-25-14    
Topic: Campaigns

These Glory Holes Offer A Different Sort of Reward


Hasn't anyone learned anything from watching horror movies? Never, ever place one of your appendages in a hole. Alas, like everything else in life, that scenario has been co-opted by a marketer.

To promote its PS4 game, Infamous: Second Son, PlayStation placed an installation with three finger holes in Antwerp's Central Station with copy that read, "Place finger here." Those who kept their fingers in the holes for 5 seconds -- and endured actual electric shock -- were awarded a free copy of the game.

We get chills just thinking about sticking appendages in dark places. OK, well, perhaps not all appendages and not all dark places.

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by Steve Hall    Apr-25-14    
Topic: Outdoor

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