Booking.com Celebrates Women Who Love to Vacation Without Their Men

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Hmm. Celebrating the notion that loving couples don't truly love absolutely everything about their partners, Booking.com, with help from Wieden + Kennedy, is out with a wacky commercial that celebrates the enjoyment of taking a vacation alone.

The work is based on findings from the brand's own Solo Travel Report which revealed that 50% of female solo travel enthusiasts are now more likely to holiday alone than they were five years ago, with two thirds (65%) saying they actually feel more confident when taking a trip by themselves.

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by Steve Hall    Apr-28-14    
Topic: Commercials



After Nailing New York, ClickZ Live Heads to Toronto

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So last month, ClickZ Live held their conference in New York at the New York Marriott Marquis. The three day event was packed with information online marketers need to better their performance.

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by Steve Hall    Apr-28-14    
Topic: Industry Events



World's Longest Handshake Repairs Relations Between Turkey And Armenia

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In an efforts to repair decades of feuding between Turkey and Armenia, Moscow-based TWIGA Communications Group worked with Tango Network on a stunt that had two men, one Armenian and one Turkish, shake hands for 43 hours, setting a new world record.

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by Steve Hall    Apr-28-14    
Topic: Events



BBDO Marks World Autism Day With Ad Featuring Band-Aid, Campbell Soup and AT&T

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To mark World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create a, one time, :60 commercial message which aims to help raise awareness of autism and to encourage parents to look for the early signs of autism because it's been shown early intervention can make a big difference.

The :60 message is actually made up of four, stand-alone, short :15 commercials woven into one story that features the same family as they take a journey through their child's upbringing. It begins with a family visit to a pediatrician, and then is followed by a series of short commercials for BBDO clients like Campbell Soup Company and AT&T Wireless.

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by Steve Hall    Apr-28-14    
Topic: Cause



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Watch These Kids Build an Airport in Touching Turkish Airlines Ad

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On the innocence of childhood. And the power of that innocence as leverage marketers can use to get people to buy stuff. Phrased that way, it makes ads featuring kids seem crass. But thankfully, most ads featuring kids are simply beautiful. Like this one for Turkish Airlines.

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by Steve Hall    Apr-28-14    
Topic: Commercials



Subservient Chicken Returns For 10th Anniversary. Will It Live Up to the Original?

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When Barbarian Group and CP+B unleashed Burger King's Subservient Chicken ten years ago, the work was lauded as some of the best and weirdest ever to come from the brand. Well the brand is bringing the man in a chicken suit back for a redo. Sort of.

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by Steve Hall    Apr-28-14    
Topic: Campaigns









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