This Beautifully Illustrated Video Aims to Improve the Lives of Those in East Africa


Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.

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by Steve Hall    Apr-29-14    
Topic: Cause

Are You Baller Enough For This Agency Social Media Gig?


Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.

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by Steve Hall    Apr-29-14    
Topic: Agencies

Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots


Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

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by Steve Hall    Apr-29-14    
Topic: Commercials

Bladder Control Ad Gets Oddly Pornographic


Talk about the double entendre. It's in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.

In the ad, one woman leans over to another and breathily says , "I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now."

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by Steve Hall    Apr-29-14    
Topic: Strange

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IZEA Hijacks Yahoo!'s NewFront


Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

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by Steve Hall    Apr-29-14    
Topic: Guerilla

Animated Ads Yield 76% Decline in Brand Opinion [Study]


In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

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by Steve Hall    Apr-29-14    
Topic: Research

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