This Beautifully Illustrated Video Aims to Improve the Lives of Those in East Africa

building_tomorrow.jpg

Young & Laramore has created a beautiful and compelling video for Building Tomorrow, an organization which aims to improve the lives of those living in the countries of East Africa.

more »

by Steve Hall    Apr-29-14    
Topic: Cause



Are You Baller Enough For This Agency Social Media Gig?

retweet_bingo.jpg

Although the word is never used in this Happiness Brussels recruitment effort for a social media creative, the video just screams "guru." With images of a posturing Christian Bale, a determined Steve Carell and a badass Jesse Eisenberg, interested viewers are encouraged to play Retweet Bingo.

more »

by Steve Hall    Apr-29-14    
Topic: Agencies



Newsflash! Corona Light Ad Acknowledges All Men Aren't Beer Swilling Idiots

corona_light_grown_up.jpg

Working towards identifying with the few members of the male species who do actually grow up and appreciate the finer things in life, Goodby Silverstein & Partners is out with a new ad for Corona Light that takes a decidedly different approach to beer marketing.

more »

by Steve Hall    Apr-29-14    
Topic: Commercials



Bladder Control Ad Gets Oddly Pornographic

poise_bladder_control.jpg

Talk about the double entendre. It's in overdrive here with this Ogilvy & Mather-created spot for Poise, a bladder control product aimed at women.

In the ad, one woman leans over to another and breathily says , "I love Sam. Sam knows how to take care of a woman. Sam is also very small but Sam can last for hours. I have Sam in my pants right now."

more »

by Steve Hall    Apr-29-14    
Topic: Strange



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

IZEA Hijacks Yahoo!'s NewFront

qnU_XrU3TvTnRkYUj4Vd8nHjtjDLQH-_QPm25UA5tD8.jpg

Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

more »

by Steve Hall    Apr-29-14    
Topic: Guerilla



Animated Ads Yield 76% Decline in Brand Opinion [Study]

bad_banners.jpg

In the No Shit Sherlock category, Adblock Plus is out with a study that finds "loud" online ads such as flash-like or animated ads result in 36% lower ad recall and a 76% decline in brand opinion.

The research study was conducted by analyzing eye movements of 1,200 research participants in North America and Europe as they viewed a set of test websites. Researchers measured which ads were viewed, how quickly ads were noticed on the page, and how much time viewers spent on each ad. Follow-up survey questions measured ad recall, brand perceptions, and other descriptive information about various ad types.

more »

by Steve Hall    Apr-29-14    
Topic: Research









Featured FREE Resource: