Pedigree Uses Other Brands' Ad Budgets to Support Its Own Adoption Drive
Hoping to latch itself onto the belief that any video with cute pets will go viral, Pedigree, with help from Colenso BBDO, is out with a video featuring cute puppies that's part of its Adoption Drive. The brand will donate any YouTube advertising revenue generated from this video's views and earmark it for feeding dogs in need.
So all you have to do is watch the video, send it to your friends, your mother, your sister. your old girlfriend and your grandmother and get them all to watch it and automagically, money will be generated for a good cause.
Nothing like one brand using other brands' money for its own cause.