This month, the Seattle Cancer Care Alliance will launch and new TV, radio and online campaign created by Seattle-based Frank Unlimited that centers not on curing or even alleviating cancer, but on prevention.
While that would be a predictable direction for a public service campaign but not so much for a healthcare advertiser whose bread and butter, so to speak, is cancer treatment. Nevertheless, the campaign represents upwards of 35% of Seattle Cancer Care Alliance's total 2014 marketing budget. Called "Do One Thing," it promotes cancer risk-reducing lifestyle changes that people, especially adults 45+ and especially women, can make on their own, without participation in any hospital program.
Not that the popular mobile game Hay Day actually needs promotion but we're glad Barton F. Graf 9000 is on the case. They're out with a dry humored spot for Hay Day entitled Cowboy.
Only in Hay Day land can crops grow plentifully without rain, eggs be easily acquired and bacon be handed to Hot Tub Time Machine guy, Craig Robertson, all without the death and dismemberment that goes into putting bacon on your plate in the real world.
Currently the video has 4.6 million views on YouTube. Yes, 4.6 million in 6 days.
For its client Axe, Barton F. Graf is out with the Social Effort Scale, a social media analysis tool that takes a look at whether or not you are trying too hard. In essence, it determines your level of douchebaggery. In about 45 seconds. That's a lot faster than some of those other "processes" floating around this week.
Just head over to Social Effort Scale, log in with Twitter, Facebook and Instagram and you will be presented with a score that lands you in one of three bell curve segments, Trying Too Hard, Effortless or Not Trying Hard Enough.
This is brilliant. And yet, such a sad indicator of how stupid people are. DDB Brussels is out with work for Neutrogena's new Cloudscreen sun protection product. Why Cloudscreen instead of sunscreen?
Because even though people know that UV rays can still get to you through clouds, they are too stupid to use sunscreen on cloudy days. So Neutrogena just repackaged their same old sunscreen product and called it Cloudscreen.
Now when idiots go to the beach on a cloudy day, they now have a product they can understand.
Taking a look at Urban Outfitters sponsorship of HBO's Girls and positing 6 advantages of social sponsorships, Spredfast is out with a report which serves up 5 ways brands can get more out of their sponsorships.
To tout he launch of the new Drai Beach Club/Nightclub which sits atop the the luxury boutique hotel, The Cromwell, in Las Vegas, mOcean put together this which aims to redefine just what it means to party.
Instead of black tie, we have black string bikinis. Instead of a dance floor, we have a pool floor. Instead of kissing, we have underwater canoodling. Instead of bravery, we have women shedding their bikini tops.
So it's a well known fact that most beer commercials portray their subjects as sex-crazed neanderthals or idiotic buffoons. This Garigista ad entitled The Hipster Hijacking takes the second notion to an extreme.
The ad gives us a collection of stereotypical hipster characters who, after spying a truck full of Limited Edition Garagista, go on a rampage, assault the truck driver and make off with the beer.
In the tiniest of tiny logo revisions, Google has made a slight change to its logo. The change moving the "g" to the right one pixel and the "l" down one pixel, was first noticed by Roastmasters on Reddit.
Of the change, Google said,"Great to see people notice and appreciate even single-pixel changes--we tweaked the logo a little while ago to make sure it looks its sharpest regardless of your screen resolution."
Over the last few weeks, we heard that Facebook organic reach is approaching zero while their paid ad business is booming. On April 23, Facebook reported revenue of $2.5 billion for the first quarter of 2014, up 72% over the previous year. Advertising accounted for $2.27 billion of Q1 revenue. Now, it seems that Instagram and Pinterest want a piece of the paid advertising pie, and they're not afraid to charge a lot per slice.
However, social networks like Instagram and Pinterest will not succeed by trying to replicate the broadcasting advertising model. Broadcasting does not work in the Social Era, as numerous studies have shown. In fact, online social media ads are even more ignored than TV ads, according to Harris Interactive.
So there's a pro-breastfeeding ad campaign in Mexico that's got people's panties in a bunch. And rightfully so. According to the campaign, the only people who breastfeed in Mexico and light-skinned hotties with perfect figures without an ounce of fat on their bodies.