Watch FCB Stupidly Try to Make Paint Buying A Fashion Forward Experience

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"Like a high five for your eyes." Really? Seriously? In a lame attempt to somehow make a connection between the beauty industry and, yea, paint selection, Ace Hardware, with seemingly no help from FCB, is out with Helpful is Beautiful, a campaign which touts Valspar paints and the introduction of The Paint Studio.

The Paint Studio is supposed to offer up some kind of personal paint shopping experience rather than an industrial-feeling trip to the hardware store.

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by Steve Hall    May- 1-14    
Topic: Strange



Lyft's Lyftapalooza Launch Goes For Movie Trailer Epicness

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With the epicness of a Michael Bay movie trailer or that time-lapse video of the World Trade Center going up (that one will give you chills!), Humanaut is out with a promotional video for Lyftapalooza, a celebration of the car services 24 city launch within 24 hours.

They've even launched in my middle of fucking nowhere back yard.

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by Steve Hall    May- 1-14    
Topic: Video



Ron Jeremy Is Bummed His Films Have Been Rejected by the Toronto Jewish Film Festival

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Oh poor Ron Jeremy. Here's a man with decades of filmmaking experience and a boatload of awards to show for it. But, it seems, the Toronto Jewish Film Festival (jeez, talk about niche) won't accept any of Ron Jeremy's films.

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by Steve Hall    May- 1-14    
Topic: Strange



Yet Another Marketer Comes Up With Yet Another Name For the Commercial

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Ha! Well here's some new "positioning speak" we'd never heard before. We all know how marketers love to rename crap to make it sound cooler or more important or just, well, new. Alas, all they're doing is putting a stupid label on something that's been around forever.

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by Steve Hall    May- 1-14    
Topic: Commercials



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