In response to popular dunk videos, Turkish Airlines, with help from CP+B London, has created its own "epic pool dunk" for their sponsorship of the Euroleague Final Four. The 30-second TV spot, which was shot in one take, features a bunch of basketball players enjoying a pool party that then turns into an amazing 11-man pool dunk.
It's quite normal to see agencies go all out for April Fool's Day, the holidays and, yea, actual business-related stuff like the Super Bowl. But it's rare for an agency to get as elaborate as JWT has with its Mother's Day stunt.
During Nelson Mendela's memorial service last year, a man named Thamsanqa Jantjie was exposed as faking his sign language interpretation of the event.
Jantjie has resurfaced in a bizarre, new ad for Israeli live streaming app LiveLens. In the video, Jantjie apologizes but before doing so, says (and signs) "Believe me I'm a real professional sign language interpreter." But at the same time the voice of a woman says, "I speak sign language, not" and adds, "now, I do campaigns for money."
Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign.
Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn't they? What does it all mean?
The case study claims the campaign reached over 40 million people and achieving $3 million in earned media.
In the category of "creativity for creative sake" which, of course, is not a bad thing -- after all, creatives do need to remove themselves from pesky clients once in a while and stretch their creative juices -- EVB "remixed" the adobe logo and turned it into a clock.
Because why? Because when an idea is born, the clock starts ticking. That's why.