Southwest Goes International, Frontier Goes Cheap


- Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights.

- Frontier Air is out with three new ads touting its super low, ala carte fares. And they're up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three.

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by Steve Hall    May-20-14    
Topic: Campaigns

German Footballers Come to the Aid of Cancer-Stricken Children


Here's a great effort from Jung von Matt for the German Red Cross. Coming to the aid of children suffering with cancer, the agency worked with Germany's football players who donated blood for the sick children. Each of the blood bags were labelled with the player's name so the children knew who was coming to their aid. Check out the case video below.

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by Steve Hall    May-20-14    
Topic: Cause

How to Generate Leads Using Facebook And Twitter


So it's said that Facebook and Twitter together have 1.5 billion monthly active users. And it's safe to say most brands are engaged in some form of marketing on either or both of the platforms. But are brands doing all they can to leverage these platforms for lead generation?

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by Steve Hall    May-20-14    
Topic: Research

These 12 Women Will Go to Cannes In An Effort to Change the Imbalance of Women Working in Creative


The Cannes Lions International Festival of Creativity is launching a new initiative that invites 12 women to Cannes Lions for a special program and filmmaking project.

See It Be It is a program that aims to further women's careers in the creative industry, encouraging them to stay in the industry. Across three days, 12 women will be part of an inspirational and educational program which will take place during Cannes Lions. The agenda will include guided access to the jury rooms, meet and greets with VIP speakers, dedicated sessions by industry leaders and by the Berlin School of Creative Leadership, and a mentorship event supported by SheSays.

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by Steve Hall    May-20-14    
Topic: Industry Events

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This NOS Energy Drink Ad Will Convince You to Just Drink Water


Carbonated water, high fructose corn syrup, citric acid, sodium citrate, sodium hexametaphosphate (preservative), caffeine, taurine, natural flavors, acacia, potassium sorbate (preservative), glycerol ester of rosin, l-theanine, sucralose, yellow 5, calcium disodium edta (preservative), pyridoxine hydrochloride (vitamin B6), yellow 6, guarana, cyanocobalamin (vitamin B12)

And you call that a health drink? WTF has marketing and manufacturing come to? Those are the ingredients of Coke's NOS Energy Drink that's being touted in a new spot from Mistress which will air weekly during FOX's The Ultimate Fighter and FOX's NASCAR Sprint Cup Series.

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by Steve Hall    May-20-14    
Topic: Strange

McDonald's New Mascot: Biggest Brand Fail Ever or Just Another Social Media Outcry From People With Way Too Much Time on Their Hands?


It's almost becoming standard practice to trash the crap out of a brand for making even the slightest change to its brand. In some cases the changes are big and in some cases they are small but it seems as though every change is followed by an onslaught of social media outcry from people with nothing better to do than craft a witty Tweet that is then featured in the news which then causes the whole thing to spiral out of control.

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by Steve Hall    May-20-14    
Topic: Brands, Opinion

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