Well, now. Not only is Axe out to turn women into helpless puddles of desire in the face of their body sprays and deodorants, they're now arming their employees with business cards that will do the same.
Working with Union Toronto, the brand, as illustrated in this video, has created a line of personalized business cards unique to each employee and that contains a pheromone-infused substance that's applied to the card.
The results, predictably, are predictable. But we have to wonder. With all these pheromone-infused business cards floating around the office, how will any work get done when everyone's off in a closet shagging?
Here's something a bit different. This contributed article is written by Valerie Woo, Executive Creative Director of The Woo. It's her take on the delicate balance between being both an advertiser whose constantly on the job and a dedicated mother and where the lines get drawn when it comes to technological connectivity.
As a parent, it's our joy to love our kids. But it's our job to prepare them for the world they will soon inherit. Today, that means raising a tech-savvy, socially-balanced individual equipped with a black belt in multitasking. Simple, right? Our kids have lived a "connected" life virtually since birth (baby's first Facebook status, anyone?), but a growing tide of us are yanking the tech blanky away and untethering kids from their devices.
This is awesome! Yes, the whole choose-you-own-adventure thing has been done many times before but it's almost always with video. Travelocity, which is touting Memorial Day destinations, is out with a Twitter-based choose-your-own-adventure.
Are you into innovation? You should be. If you are, you might enjoy Innovation Day are Cannes Lions this year.
Innovation Day, taking place Saturday, June 21, will focus on innovation and will offer a series of sessions given by speakers from a variety of backgrounds. Contagious will kick off the day with an exploration into true innovation, followed by Intel's Kevin Sellers and Genevieve Bell who will explore the links between maker culture and the latest development projects from the technology giant.
Yikes! This is rather scary. RPA is launching a campaign today for Cannes which aims to uncover the naked truth from brands and agency executives about the agency-client relationship and its impact on great creative and the bottom line.
This teaser and website will give you a sense of the "uncomfortable truths" RPA is asking top agency and brand executives to bare under cover of anonymity, in a survey conducted in partnership with USA TODAY.