Not that the popular mobile game Hay Day actually needs promotion but we're glad Barton F. Graf 9000 is on the case. They're out with a dry humored spot for Hay Day entitled Cowboy.
Only in Hay Day land can crops grow plentifully without rain, eggs be easily acquired and bacon be handed to Hot Tub Time Machine guy, Craig Robertson, all without the death and dismemberment that goes into putting bacon on your plate in the real world.
Currently the video has 4.6 million views on YouTube. Yes, 4.6 million in 6 days.
For its client Axe, Barton F. Graf is out with the Social Effort Scale, a social media analysis tool that takes a look at whether or not you are trying too hard. In essence, it determines your level of douchebaggery. In about 45 seconds. That's a lot faster than some of those other "processes" floating around this week.
Just head over to Social Effort Scale, log in with Twitter, Facebook and Instagram and you will be presented with a score that lands you in one of three bell curve segments, Trying Too Hard, Effortless or Not Trying Hard Enough.
This is brilliant. And yet, such a sad indicator of how stupid people are. DDB Brussels is out with work for Neutrogena's new Cloudscreen sun protection product. Why Cloudscreen instead of sunscreen?
Because even though people know that UV rays can still get to you through clouds, they are too stupid to use sunscreen on cloudy days. So Neutrogena just repackaged their same old sunscreen product and called it Cloudscreen.
Now when idiots go to the beach on a cloudy day, they now have a product they can understand.