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Safe-Driving PSAs Get More Graphic But Have Little Effect
Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it's easy to become jaded, yawn, and utter, "...and there it is...another side-on collision in slow motion." Watch What Happens When These Unsuspecting Bar Patrons Are Approach by Complete Strangers Pretending to be Their Friends
Here's another entry into the whole all-you-base-are-belong-to-us, privacy fear mongering thing. This one comes to us from Experian and the folks over at London-based Abundance. It follows the tried and true approach; publicly available online information is collected from a few unsuspecting souls and given to actors who portray themselves as friends. How to Get Agency Employees to Adopt Change Smoothly
Change. Everyone hates it. Everyone drags their feet. Everyone complains. Everyone enjoys the status quo. For the most part, that's true of every human on the planet. Getting people to adopt new things and new ways of doing things is a challenge. Sure, there's a small percentage of restless souls for whom change fuels every fiber of their being. But, for most, it's a hassle. Agencies are no different. I reached out to several folks in ad agency space and asked them how they face change, deal with feet-draggers and successfully convince and inspire people to adopt the necessary changes an agency faces as it grows, wins new clients or gets acquired. Axe Gives Employees Pheromone-Infused Business Cards. Productivity to Take A Nosedive
Well, now. Not only is Axe out to turn women into helpless puddles of desire in the face of their body sprays and deodorants, they're now arming their employees with business cards that will do the same. Working with Union Toronto, the brand, as illustrated in this video, has created a line of personalized business cards unique to each employee and that contains a pheromone-infused substance that's applied to the card. The results, predictably, are predictable. But we have to wonder. With all these pheromone-infused business cards floating around the office, how will any work get done when everyone's off in a closet shagging? This Ad Exec Explains Why We Need to Get Our Faces Out of Our Phones Just As Much As Our Children Do
Here's something a bit different. This contributed article is written by Valerie Woo, Executive Creative Director of The Woo. It's her take on the delicate balance between being both an advertiser whose constantly on the job and a dedicated mother and where the lines get drawn when it comes to technological connectivity. As a parent, it's our joy to love our kids. But it's our job to prepare them for the world they will soon inherit. Today, that means raising a tech-savvy, socially-balanced individual equipped with a black belt in multitasking. Simple, right? Our kids have lived a "connected" life virtually since birth (baby's first Facebook status, anyone?), but a growing tide of us are yanking the tech blanky away and untethering kids from their devices. Travelocity Does Choose-Your-Own-Adventure With Twitter
This is awesome! Yes, the whole choose-you-own-adventure thing has been done many times before but it's almost always with video. Travelocity, which is touting Memorial Day destinations, is out with a Twitter-based choose-your-own-adventure. Check Out Cannes Lions Innovation Day And Win A Trip to Space!
Are you into innovation? You should be. If you are, you might enjoy Innovation Day are Cannes Lions this year. Innovation Day, taking place Saturday, June 21, will focus on innovation and will offer a series of sessions given by speakers from a variety of backgrounds. Contagious will kick off the day with an exploration into true innovation, followed by Intel's Kevin Sellers and Genevieve Bell who will explore the links between maker culture and the latest development projects from the technology giant. Naked Ad Execs to Reveal Secrets During Cannes Lions Panel
Yikes! This is rather scary. RPA is launching a campaign today for Cannes which aims to uncover the naked truth from brands and agency executives about the agency-client relationship and its impact on great creative and the bottom line. This teaser and website will give you a sense of the "uncomfortable truths" RPA is asking top agency and brand executives to bare under cover of anonymity, in a survey conducted in partnership with USA TODAY. Southwest Goes International, Frontier Goes Cheap
- Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights. - Frontier Air is out with three new ads touting its super low, ala carte fares. And they're up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three. German Footballers Come to the Aid of Cancer-Stricken Children
Here's a great effort from Jung von Matt for the German Red Cross. Coming to the aid of children suffering with cancer, the agency worked with Germany's football players who donated blood for the sick children. Each of the blood bags were labelled with the player's name so the children knew who was coming to their aid. Check out the case video below. 
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