Man Fights Woman in Cage Match For Domestic Violence Awareness Campaign

Perhaps you heard about that mixed gender MMA fight in Brazil? As you will see in this campaign case study video, the fight never actually happened because the whole this was a domestic violence awareness campaign.

Agencia3 in Rio de Janeiro created the campaign which had the media and social media debating the notion of a man fighting a woman. Should they? Shouldn't they? What does it all mean?

The case study claims the campaign reached over 40 million people and achieving $3 million in earned media.