Safe-Driving PSAs Get More Graphic But Have Little Effect
Much like prankvertising, once upon a time, long long ago, shocking safe driving PSAs only came from oversea. That does not seem to be the case any longer. As a person who sees these PSAs from all over the world, it's easy to become jaded, yawn, and utter, "...and there it is...another side-on collision in slow motion."
But one also hopes the intended viewers of these PSAs don't make a living watching PSAs about teens texting and driving and then getting killed in horrific car crashes. That said, one wonders if any of these scare tactics are effective. One study found the Montana Meth campaign had little to no effect on drug use in the state. And various sources show the number of "distraction-affected" car crashes (under with texting and driving falls) is on the rise.
So, here's yet another don't-text-and-drive PSA. This one is from the UK and follows a recent similar one from the the U.S.