Southwest Goes International, Frontier Goes Cheap

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- Southwest Airlines is getting its passport and has launched a new campaign to tout its first international flights.

- Frontier Air is out with three new ads touting its super low, ala carte fares. And they're up about charging extra for checking your bags, selecting a seat and even the food and beverage. One. Two. Three.

- Working with Publicis London, Friend London has produced a beautiful, 8-minute documentary for Tourism Ireland.

- US advertisers will collectively spend upwards of $50 billion on digital advertising in 2014, according to new figures from eMarketer. This represents the fifth year in a row of growth. 35% of digital spend will be allocated to mobile. Direct response is front and center.

- Movie stars go gaga for Samsung's new curved TV.

by Steve Hall    May-20-14   Click to Comment   
Topic: Campaigns   

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