Travelocity Does Choose-Your-Own-Adventure With Twitter
This is awesome! Yes, the whole choose-you-own-adventure thing has been done many times before but it's almost always with video. Travelocity, which is touting Memorial Day destinations, is out with a Twitter-based choose-your-own-adventure.
During this week-long social campaign leading up to Memorial Day weekend, fans are encouraged to interact with the @RoamingGnome via Twitter and answer a series of destination-driven questions that will eventually present them with destination recommendations for an ideal Memorial Day getaway. To check out how it works, start here.
Based on answers, people are served up a tweet that directs them one of ten destinations. And the Gnome is there with destination-themed wit.