I must be horribly jaded. If I saw an obvious marketing stunt consisting of a set up that required me to walk through a ridiculously long line when there was no line at all, I'd probably pass by like it was a homeless person. Oops, my bad. That's not the best analogy but you get my meaning.
However, when regular, non-jaded, non-marketing people are presented with the same scenario...just to get a bag of junk food...uh...excuse me...Fantastic Delights, it seems they'll wait forever.
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Here's the problem with ads that celebrate the glory of a song that makes you want to to sing along with it and share that joy with friends. Unless you are doing this in a commercial, everyone on the planet looks at you like you have a screw loose (sorry, we can't use our favorite word here anymore).
But if it's a Nissan Sentra ad and its YouTube dude TJ Smith doing the singing, it's all good. But as disclaimers often state, don't try this at home.
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This year at the 61st Cannes Lions International Festival of Creativity U2 singer and activist Bono will be awarded the first-ever Cannes LionHeart Award for pioneering (RED), the activism and philanthropy campaign that has generated more than $250 million for the fight against AIDS in Africa.
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What do banks, yard sales and creepy Chucky-like dolls have to do in common? Nothing unless you are Colorado-based FirstBank. With help from TDA_Boulder, the bank is out with a super creepy ad in which a guy finds a doll at a yard sale and the old lady who's selling it says he can have it for free.
But, as we soon find out, free isn't always a good thing. Unless, of course, we're talking about free checking from FirstBank.
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Here's a bit of hilarity leading up to Cannes Lions. Making the assumption the only people who have fun in Cannes are those who win Lions (untrue as I can personally attest), an entity known only as Fuck the Lion is out with a video called, ahem, Fuck the Lion in which a 3-step process for insuring everyone going to Cannes has a good time is presented.
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In a stunt to show just how important brothers Joe and Gav of Sealord Smokehouse feel about their smoked salmon, Saatchi & Saatchi New Zealand erected a billboard out of Manuka wood branches (because they make a lot of smoke) and then lit it on fire.
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