If People Didn't Have Guns in the First Place We Wouldn't Need This PSA


OK so the Ad Council, in partnership with the National Crime Prevention Council and the Bureau of Justice Assistance, is out with a new firearms safety campaign entitled Safe Firearms Storage. The work, created by Merkley+Partners, features children basically begging their parents to use caution just as parents so often instruct their kids to use caution when doing things in life like riding a bike or swimming in a pool.

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by Steve Hall    Jun-19-14    
Topic: Cause

Cannes Lions Launches 4th Annual Cannes Chimera


Today, Cannes Lions is out with the creative brief for its Cannes Chimera Initiative, a competition which aims to inspire creatives to create "innovative communications concepts that can help build public awareness and support for solutions to critical global development problems."

The finished work is intended to connect with Millennials an d encourage them to work towards eliminating global health and development problems for good.

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by Steve Hall    Jun-19-14    
Topic: Industry Events

Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt


While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla

This Creative Will Win $10,000 If You Watch Her Crazy Tequila Ad


So apparently, the creator of this Avion Tequila video will receive $10,000 if it wins a competition the brand is running. Now, we're all for your creative making their mark but we're also all about calling out the, shall we say, less than stellar content which attempts to pass for advertising.

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by Steve Hall    Jun-19-14    
Topic: Commercials

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