ALDI, the discount grocery chain that's sort of related to Trader Joe's, is out with a new BMF-created campaign that answers the all-consuming question, "Does a bear shit in the woods?" Well, according to this ALDI SpokesBear, the answer is a resounding yes.
There seems quite happy with himself tsk tsking viewers for even asking the question. On the other hand, the wall-mounted trout in a second ad isn't so happy having been snubbed for tuna.
So how do you go about promoting a glue-like substance that can be molded like putty and forms into strong, waterproof rubber overnight? Why you use it to build the world's most awesome water pistol, of course. And that's exactly what Sugru did.
The brand gathered together a bunch of "scientists" (aka KID and Kream London) to craft a super-awesome, gatling gun-style water pistols that was then used to douse a few more "scientists" with colored water...in slow motion of course.
And, yes, it is very, very phallic.