« Jun-14 | This archive, pg:  1  |  2  |  3  |  4  | Aug-14 »

Without Admitting Its Products Were Ever Bad, Johnson's Touts Reformulated Baby Products


Without admitting the ingredients formaldehyde and 1,4-dioxane, present in 100 of its baby products, Johnson's Baby, which earlier this year began introducing reformulated products, is out with a delightfully fuzzy, feel good campaign touting the removal of those ingredients.

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by Steve Hall    Jul-30-14    
Topic: Brands

You Won't Believe What Happens to These...Oh Who Are We Kidding...Watch These Apartment Renters Get Scared Sh*tless In Prankvertising Stunt


Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.

Apparently, there are a lot of fake landlords ripping people off and that's what this prank film aims to bring to light.

In the video, unsuspecting renters are taken to an apartment previously occupied by the now dead father of the landlord. Once the landlord leaves to let the potential renters check the place out, we get pictures that move by themselves, Billy the Puppet from Saw rising his tricycle, swaying lamps, a radio that turns on by itself and all kinds of other haunted house events.

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by Steve Hall    Jul-29-14    
Topic: Guerilla

Paris Hilton is Back in New Carl's Jr. Ad!


Can you believe it's been 9 years since Paris Hilton washed that Bentley while eating a Carl's Jr. BBQ Burger? Well, she's back.

Hilton, 33, makes a cameo appearance in an ad featuring Sports Illustrated model Hannah Ferguson. As the black bikini-clad Ferguson washes a pickup truck -- seductively slathering soap all over herself just like Hilton did in the original -- Paris appears and says, "You missed a spot." So awesome.

It's all to promote the chain's new Texas BBQ Thickburger. But who cares about that. Not only do we have one hot chick selling us a hamburger; we have two!

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by Steve Hall    Jul-24-14    
Topic: Celebrity

This Nun Has A Dirty Little Habit


OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME!

Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke.

Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.

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by Steve Hall    Jul-24-14    
Topic: Strange

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Here's How to Best Serve Brand Advocates (And Haters) Who Have 'Occupied' Your Brand


Welcome to the social era where­ your brand has officially been Occupied. The relationship between your image and your values is increasingly determined by your brand advocates. The future of your brand is subject to your community and its perceived values.

You once controlled who appears in advertisements, but the rise of social media and user-generated content means that followers and fans often determine your brand¹s image without your consent. When people go onto your social media pages, they see followers that chose you, not the models and celebrities you selected. People also imagine that your social followers reflect the values of your brand.

So who belongs to your brand tribe? How do you guide the values of this community?

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by Steve Hall    Jul-24-14    
Topic: Opinion

STUDY: Top Ten Clickable Native Advertising Topics for the First Half of 2014


Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best "click factor" among the visitors of the MGID network thus far in 2014

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by Steve Hall    Jul-23-14    
Topic: Research

PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)


In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.

This might be the only time an office move is worthy of news coverage.

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by Steve Hall    Jul-23-14    
Topic: Guerilla

This Ad Campaign (And A Bunch of Other Stuff) Was Paid For in Meat


To prove that Montana's Best of BBQ Sampler event is irresistible, the Montana's team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked.

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by Steve Hall    Jul-23-14    
Topic: Agencies

Giant Orca Eats SeaWorld CEO In Front of Comic-Con Attendees


As thousands of Comic-Con fans deplane, the first thing that they'll see won't be a promo for the next Avengers film or The Walking Dead but a huge graphic cartoon of a captive orca with SeaWorld's CEO in his mouth. The display, which urges convention goers to steer clear of SeaWorld because of marine-mammal cruelty and confinement, is a joint project between Bluewater Productions and PETA.

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by Steve Hall    Jul-23-14    
Topic: Outdoor

Watch This Model's Boobs Bounce All Over the Place (in Slow Motion) in A Strapless Top...to Sell A Strapless Fitness Tracker


Fact: Boobs bounce when women run. Fact: Society thinks bouncing boobs are somehow offensive. So what happens when a woman wearing a strapless top jogs along the beach -- in slow motion...as Chariots of Fires plays -- while her boobs bounce uncontrollably all to sell a "strapless" fitness tracker from TomTom?

The ad gets banned, of course. Somehow, a woman's natural assets are offensive to some. Perhaps they've never taken a course in physics which would have informed them that motion and gravity tend to have an effect on things. Perhaps they fail to realize that boobs are just a natural body part that all women possess that shouldn't define them any more than the size of one's finger does.

Alas, breasts have a stigma. They are equated with sex and many feel anything other that well concealed breasts just scream, "I'm a sex object and all I want is sex 24 hours a day, seven days a week."

And this is why ads with bouncing boobs get banned

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by Steve Hall    Jul-22-14    
Topic: Racy

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