We all have our favorite clothes we like to wear and, perhaps, even our favorite underwear. MeUndies underwear brand would like us to believe its underwear is so comfortable, we'd wear it 365 days a year.
Now hopefully they aren't implying we wear the same pair of underwear for 365 days because, you know, that would be gross. No matter how hot you are, you should most definitely change your underwear every day.
Speaking of changing underwear every day, check out these hotties in this MeUndies video that features booty after booty slipping in and out of underwear, coupled with the usual activities you engage in while in your underwear. Hint: it's mostly sex.
It's not often we get inspirational reminders of what we should be doing rather than what we are doing in life. If you're in the creative business, take two minutes to watch this video, The Idea Catchers, from DDB Group Asia Pacific.
I had a crush on a cute redhead named Lettie Roberts in junior high school. But that's not at all relevant to this piece other than the fact Lettie sounds like Lottie. Who's Lottie? Lottie is Kate Moss' 16-year-old younger sister who is currently featured in the latest Calvin Klein campaign, shot by Michael Avedon, grandson to Richard Avedon who shot another very young girl, 15-year-old Brooke Shields, for a 1981 Calvin Klein campaign.
So everyone's loving these new Old Spice commercials featuring a less than functional android man who, despite his inadequacies, is a hit with the ladies because, well, he wears Old Spice and smells great. The two ads, created by Wieden + Kennedy, are being compared to Axe work because, well, they focus on man magnets who always get the ladies.
At the same time, and no one is really mentioning this, the ads, much like Axe ads, treat women like idiotic bimbos easily controlled by a fragrance even though it's being worn by a scrawny wimp or a klutzy robot.