Top 7 Hardest Working Native Advertising Strategies for Publishers

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We conducted an informal survey with our native advertising clients at MGID and found that 100% of our advertisers say that "publisher's quality" is the most important component for effective native advertising.

Another study by Hexagram conducted about the state of native advertising among publishers, advertisers, brands & agencies, found that 84% of publishers thought that native advertising adds value for consumers. Results of the same research state that 62% of publishers are currently offering native advertising opportunities for advertisers.

So, how to get the ripe fruit of native advertising, which is not always "low hanging?" In our experience with thousands of successful campaigns for publishers worldwide we recommend the top seven hardest working strategies for publishers that will yield effective native advertising.

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by Steve Hall    Sep- 4-14    
Topic: Publishing



Brilliant Cookbook App Protects Your Phone From 'Cooking Disasters' With Voice Commands And Audio Playback

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This is awesome. If you've ever tried to cook while accessing a recipe on your smartphone, you know how messy things can get. Well the makers of Olivari Olive Oil have developed a brilliant solution to that problem.

The brand is out with a new app, the Olivari Oil Audio Cookbook, which allows you to proceeds through a recipe with voice commands and hear the next step with audio playback.

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by Steve Hall    Sep- 4-14    
Topic: Mobile/Wireless



Watch Gisele Bundchen Put Social Media Trolls In Their Place in This Under Armour Ad

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In a new Under Armor ad, despite being told she should stick to modeling or she's too skinny or she's nothing special or she's fake, Gisele Bundchen, in boxer training gear, defies all odds and kicks the crap out of a punching bag while detractors' (and supporters') tweets are projected on the walls around her.

The ad, which follows a similar one created with Misty Copeland, breaks today and was created by Droga5.

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by Steve Hall    Sep- 4-14    
Topic: Celebrity



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