At the end of the unveiling of the new iPhone 6 and Apple Watch, Apple CEO Tim Cook invited U2 onstage to play a song from their new album. After the band finished performing, Cook, in an awkward back and forth with Bono, announce the band's new album would be available for free (until mid-October) to the over 500 million people using iTunes.
Here's the ad Cook ran after the announcement. Sorry, no embed yet.
Offering up yet another proof point that Millennials are just a bunch of whiny-assed punks with no regard for what came before them (oh come on, we stereotype), Reebok is out with a new two minute ode to its Reebok Classics entitled "Give Me Your Classics And I'll Show You the Future."
In the video a British youth begins by parroting back the laments of his elders saying, "Around here, we used to make things...change the world. We were pioneers, innovators."
Working with Castello Cheese, Duval Guillaume took over Grand Central Station for two days with a pop up museum called Eat the Art. The museum displayed classic still paintings of food and cheese that were accompanied by real-life recreations of those painting.
Of course, all the paintings featured cheese and tasting stations made it very easy for people to stop and sample the cheese on their way to and from work. And who doesn't want a little snack while commuting. Over the 2 days, 500,000 passed by and 40,000 people tasted the cheese.
Conde Nast's recent announcement to merge Lucky Magazine with BeachMint, an online retailer, follows the relaunch of Domino Magazine, another Conde property, as an e-commerce store. The New York media giant isn't the only one blurring the line between content and commerce. Meredith, Thrillist and Gawker are other prominent publishers investing considerable resources in commerce.
Despite these initiatives, commerce-based revenue remains a largely untapped growth opportunity for digital media companies. Display, native and video are the primary drivers of online publishing revenue. Yet, commerce holds the potential to generate a revenue boost of at least 10% with limited investment.