Big Lots Aims For Viral Success With Focus Group of Cats and Dogs


Want viral success? Using cats and dogs almost guarantees it. Now this O'Keefe Reinhard & Paul-created work for Big Lots hasn't quite reached viral success yet but give it time. It's only been two days.

The brand gathered together a collection of cats and dogs (Pork Chop, Boots, Bianca, Tabitha) for a focus group session during which various pet merchandise was tested.

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by Steve Hall    Sep-11-14    
Topic: Campaigns

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