Schlage Imagines Life Without Keys. And It's Pretty Weird

Schlage_Locks__Keyless_Era.jpg

So the whole world is on its way to becoming keyless. Not that we don't lock stuff up anymore, we just don't use keys to do so. Working With Indianapolis-based Young & Laramore, Schlage has envisioned what life's like now that keys are obsolete.

We hear from Corry. Yea, Corry with two R's. Corry goes on and on and on about the difficulties she's faced throughout life having to deal with the whole two R's thing. She rants about the inability to find a keepsake keychain from Panama City saying, "Even though I was there! I was there! It's like the whole world telling you 'Hey, you don't exist.'"

more »

by Steve Hall    Sep-16-14    
Topic: Campaigns



Going to ad:tech New York? Here's Your 20% Discount Code

1-SAH_0698.JPG

If you work in online marketing then you're probably aware ad:tech is pretty much the largest conference out there covering online marketing and advertising technology. Perhaps you've been. Perhaps you haven't. If you have, then you know how beneficial it can be both from a networking and educational perspective. If you haven't been, see the previous sentence. The bottom line is you should go.

We're not saying this because this promotion is part of media sponsor deal we have with ad:tech (to be clear, it is), rather it is because we have been to every ad:tech for the past ten years and can personally vouch for the benefits you will realize if you choose to attend. To make that decision a bit easier, we can offer you 20% off the registration fee if you use the discount code: ADR20NY14.

more »

by Steve Hall    Sep-16-14    
Topic: Industry Events



The 6 Best Movie Marketing Campaigns of 2014

godzilla-movie-3.jpg

Although film fans still have the holiday movie season to anticipate, the year has already given many examples of how marketers have been able to tap into what resonates with audiences across the world before a movie even hits the theaters. Keep reading to learn more about some of the standout movie promo efforts of 2014 so far.

Godzilla

The marketing team behind Godzilla seemed to clearly understand how to tap into a rich fan base when it chose to unveil teaser trailer footage at Comic-Con events. The movie's Twitter account also offered bits of insight about a mysterious fictional organization called M.U.T.O., but just enough to spark curiosity about how that group might tie into the movie without giving clear-cut answers. The smart combination of first showing the trailer to fans who would be likely to embrace the film, plus promoting an air of mystery on social media, caused a good box office draw.

This guest article was written by Kayla Matthews, a blogger with a passion for business solutions, social media and marketing. Follow her on Google+ and Twitter to read all of her latest posts.

more »

by Steve Hall    Sep-16-14    
Topic: Campaigns



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.







Featured FREE Resource: