Agency Mocks Real-Time Marketing With Hilarious 'Reactvertising' Video

From the crazy folks at Toronto-based john st. -- the ones who brought us Catvertising and Exfeariential -- comes Reactvertising, a whole new kind of real-time marketing.

The video is a hilarious send up of the industry's obsession with real-time marketing.

"It's not about being funny or smart. It's about being fast."