- They're kind of a snooze but if you want to watch all of the new Dollar Shave Club TV ads, they are here.
- Yet another weird (and very good) ALDI Australia ad created by BMF.
- Right in line with the odd approach Dollar Shave Club took with its collection of new ads, JWT New York is out with a very manscaping-centric commercial entitled Crib in My Pants. Seriously the weirdest shaving ad you will ever see. But, damn, that "first girlfriend" is of the charts cute!
Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a given ad that sometimes garners more attention that it should.
In this case, it's the gigantic smile on the model in two new Deutsch LA-created ads for the new VW Jetta. Of course the concept, which features a flight attendant (the aforementioned person with the gigantic smile) in the passenger seat reeling off the automobiles awesome features...as if she were doing that whole inflight safety thing...is perfect. Why? Because the spots will be airing in-flight on JetBlue, United and Frontier now through New Year's.
Great teeth! Uh, I mean, great ads.
Just when you thought SXSW couldn't possibly get any bigger. Expanding upon the success of past programming on this topic, SXSW Interactive is adding the SX Health and MedTech Expo to the slate of activities for March 2015 in Austin. The brand new JW Marriott Hotel will serve as home for this first-year exhibit space.
Instagram is undoubtedly one of the most influential social networks available in today's social landscape. With over 200 million users sharing upwards of 20 billion photos, the mobile platform is fertile ground for brands looking to connect with an exceedingly captive audience.
However, Instagrammers are notoriously resistant to direct advertising on Instagram, and the platform has only recently begun to cautiously implement promoted posts. Overall, users have been fairly receptive to the ads, but with all the marketing potential Instagram holds, there are much more effective means for engaging consumers on the social platform.