Department Store Pranks Shoppers With Christmas-Themed Extravaganza


So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.

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by Steve Hall    Nov-21-14    
Topic: Guerilla

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