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« Oct-14 | This archive, pg:  1  |  2  | Dec-14 »

Department Store Pranks Shoppers With Christmas-Themed Extravaganza


So in Rhode Island there's a department store chain called Ocean State Job Lot. It's like Walmart but not. To hype themselves for the holiday shopping season, the store hooked up with Kindling Digital which created the elaborate prank which took shoppers on an adventure which involved Owen Van Winter, an elf, Santa and a guy claiming to be Santa who turns out to be an imposter.

more »

by Steve Hall    Nov-21-14    
Topic: Guerilla

Snark Master AdWeak Is Out With New Editions of Advertising Insider


If you recall, last month AdWeak teamed with stock footage company Dissolve to launch Advertising Insider. The combination is the best of both world's.

On the one hand, AdWeak gets yet another platform through which to share his epically jaded advertising headlines. On the other hand, Dissolve gets to share its vast collection of stock footage. But best of all, the rest of us get to revel in the amusement of the two combined!

Here are three more episodes:

more »

by Steve Hall    Nov-20-14    
Topic: Agencies

Brand Strategists Answer Top 5 Social Questions


Earlier this year during SXSW Interactive, Spredfast gathered together a team of five leading brand strategists to answer the five most pressing social questions in marketing today.

more »

by Steve Hall    Nov-20-14    
Topic: Research

9 Reasons to Be Thankful for Native Advertising


Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.

more »

by Steve Hall    Nov-19-14    
Topic: Policy

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CASE STUDY: Outsourced Marketing Can Double A Brand's Revenue


Marketing is one of the most important parts of a successful business. In fact, a strong marketing strategy can lead to higher profits, a larger consumer base, and help build overall brand awareness.

Typically, the job of developing a great marketing plan is left to the CMO. However, some startup companies simply do not have the overhead available to hire a high-level marketing executive, especially considering the cost of a salary and benefits.

more »

by Steve Hall    Nov-18-14    
Topic: Opinion

BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate


While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.

To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"

more »

by Steve Hall    Nov-17-14    
Topic: Online

The Execution of This Yamaha R1 Ad Concept Is So Painfully Bad It's Akin to Shoving A Bowling Ball Through One's Urethra


We suppose an apology is in order for what we are about to say. Why? Well, because despite the fact we have gleefully skewered bad advertising since 2001, we also realize that there are actual, caring human being involved in the creation of good and bad advertising.

So let's be clear, this -- as it always has been -- is critique of the work, not the people behind it. OK?

more »

by Steve Hall    Nov-13-14    
Topic: Worst

Coupon Sites Do Not Steal Affiliate Channel Sales


Let's just come right out upfront and say it; coupon sites do not steal sales from merchants. Oh really, some of you may say? Yes, really. Stick with me as we walk through how coupon sites can actually be of tremendous benefit to a merchant.

Now, in some cases, coupons do have the ability to steal sales but only if the merchant has not identified how to properly handle them in the affiliate channel. Any merchant that has a promo code field in their shopping cart or somewhere else in the purchase process is inviting the consumer to take 30 seconds, open up another tab or window and search for a deal.

And, yes, this happens often... so often there's a well-known term for it; shopping cart abandonment. But, remember, there are many forms of shopping cart abandonment and though, technically, this is one of them, in many cases it isn't and doesn't have to be. And this is one of the reasons coupon sites can be great for merchants.

more »

by Steve Hall    Nov-13-14    
Topic: Opinion

The Weirdest, Wackiest, Lamest, Sexiest, Most Awesome Ads of the Week


- They're kind of a snooze but if you want to watch all of the new Dollar Shave Club TV ads, they are here.

- Yet another weird (and very good) ALDI Australia ad created by BMF.

- Right in line with the odd approach Dollar Shave Club took with its collection of new ads, JWT New York is out with a very manscaping-centric commercial entitled Crib in My Pants. Seriously the weirdest shaving ad you will ever see. But, damn, that "first girlfriend" is of the charts cute!

more »

by Steve Hall    Nov-11-14    
Topic: Commercials

Could the Model In These New VW Jetta Ads Possibly Have A More Gigantic Smile?


Normally when an agency creates work for a brand, they want the consumer of that creative to focus on the message contained within the ad for that brand. But sometimes, without anyone intending to do so, there's an element within a given ad that sometimes garners more attention that it should.

In this case, it's the gigantic smile on the model in two new Deutsch LA-created ads for the new VW Jetta. Of course the concept, which features a flight attendant (the aforementioned person with the gigantic smile) in the passenger seat reeling off the automobiles awesome features...as if she were doing that whole inflight safety thing...is perfect. Why? Because the spots will be airing in-flight on JetBlue, United and Frontier now through New Year's.

Great teeth! Uh, I mean, great ads.

more »

by Steve Hall    Nov-11-14    
Topic: Commercials

« Oct-14 | This archive, pg:  1  |  2  | Dec-14 »

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