« Jan-15 | This archive, pg:  1  |  2  | Apr-15 »

Lingerie-Clad Woman Admires Her Hot Body, Pulls Tight Jeans Over Booty In Sexually Suggestive Smartphone Ad

smartphone_ad_sexy.jpg

This! This is how you sell a smartphone! Who knew?

Yes. You get a super hot looking woman and have her prance around her apartment as if she's about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam.

And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn't even know it was there.

more »

by Steve Hall    Feb-25-15    
Topic: Racy



9 Companies Rocking the Affiliate Marketing World

shutterstock_47424769.jpg

Online marketers and just about everyone who plays in the space has a reputation for being a leader and an innovator. After all, back in the day, anyone who had anything to do with online marketing had to move mountains, jump through hoops and put forth Herculean effort to convince their decidedly offline bosses that anything .com was even worth talking about.

Much like those early online marketers, affiliate marketers are great innovators, inventors, over-achievers and, well, all around heroes when it comes to developing newer and better ways to sell products online.

Let's take a look at a few innovative companies in the affiliate space who have developed new and unique methods which have improved the online retail shopping experience.

more »

by Steve Hall    Feb-19-15    
Topic: Tools



Facebook Overhauls Marketing Partners Program, Dumps Badges, Simplifies Accreditation

facebook_marketing_partners.jpg

This week, Facebook announced a revamp to its Facebook Marketing Partner Program. The social networking company is officially moving to a new structure that is more intuitive for clients, offers more partners across function, vertical and geography.

This is a big departure from the original marketing program. In 2012, Facebook launched a program with four available badges to help marketers better understand which partner was the best match. Originally, there were 12 designated Straregic Preferred Marketing Developer ('SPMD') partners accredited with "Ads and Insights" badges.

The change, which eliminates the badges and simplifies accreditation to 3 levels, is designed to avoid the mistakes other large digital advertising companies have made.

more »

by Steve Hall    Feb-19-15    
Topic: Social



This Native Advertising Solution Combats Clickbait And Drives Engagement With Promoted Content

inPowered_shot.jpg

In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for all its popularity and success, has brought with it a very dark side; the blurring of editorial church and state.

To some, this blurring is no big deal. To others -- the smart ones, it is the downfall of society as we know it. Some approaches to native advertising have resulted in worthwhile, informative, education and helpful content readers can consider valuable. Other native advertising efforts -- sadly, most -- have resulted in poorly written, spammy, listicle, brochure-like content that irks, annoys and just plain sucks.

more »

by Steve Hall    Feb-17-15    
Topic: Sponsorship



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

How to Revive Your Brand's Instagram Strategy in 4 Simple Steps

Instagram_for_Business.jpg

Instagram. It's been around but brands are just beginning to climb on board. Brands know they need it and yet many aren't entirely sure how to improve their social media game as competition stiffens with more and more brands joining Instagram daily.

If your brand hasn't made successful strides on Instagram, chances are there are some critical elements you're missing. Here are 4 simple ways you can revive your brand's presence on Instagram.

more »

by Steve Hall    Feb-11-15    
Topic: Social



Helena Bonham Carter Gets Naked With A Giant Tuna

3FISHLOVE1102HI2.jpg

It's no longer news when a celebrity gets naked in support of something, particular PETA. But this work, featuring a very naked Helena Bonham Carter...and a tuna, is a bit different.

Sure it's for a cause. A good one, in fact. Called Fishlove, the campaign, something Carter's friend Greta Scacchi is behind, calls attention to over fishing.

more »

by Steve Hall    Feb-11-15    
Topic: Celebrity



Samsung Vacuum Cleans Up After Crazy Hipsters Who Act Like Hyperactive 12-Year-Olds

samsung_powerbot.jpg

Yea, yea, yea, we get that this ad for the Samsung POWERbot vacuum cleaner, basically a Roomba made by Samsung is supposed to be ridiculously over the top. And it is. But, seriously?

This is like a Verizon ad with a dad who doesn't know how to use the internet or a beer ad in which a guy uses a soundproof booth to call his wife and lie about the fact he's at a bar with friends or another beer ad in which a bunch of hipster hijack a beer truck. Yea, you've seen those ads.

more »

by Steve Hall    Feb-11-15    
Topic: Strange



STUDY: Analysis of Car Sales by DMA Reveals Super Bowl Ads May Not Pay Off For Car Brands

vw_darth_vadar.jpg

These days, the Super Bowl is often considered the mecca of advertisement. With rates at a record- $4.5 million for a 30-second spot, brands spend big money to showcase themselves during the big game, with the hopes of capturing the attention of the 100 million plus viewers who tune in for the game (and the commercials) each year.

But despite this audience size, the question still remains: is the Super Bowl really an effective way to reach your audience? We decided to take a closer look at the potential impact of running a Super Bowl ad, with a particular focus on the auto industry. Car makers have long dominated the advertisements during the game, but this year, many chose to forgo buying air time.

more »

by Steve Hall    Feb- 6-15    
Topic: Research



Vibrator Brand Wants People to Take Pictures of Bikini-Clad Bree Olsen on Truck Sides While Driving

adam_eve_bree_olsen.jpg

Let's just get right into it and start with this:

"We are incredibly excited about the opportunity to bring Adam & Eve to the public this way. We are encouraging drivers who run across our trucks along I85, I95, I75 and I77 to send us pictures (via twitter @adamandeve and Facebook) of the trucks to track their effectiveness and possibly win prizes."

more »

by Steve Hall    Feb- 5-15    
Topic: Racy, Worst



10 Things Agencies Can Do to Stop Creative Vs. Account Battles

office_fight.jpg

Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.

With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.

Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the iMeet Central blog.

by Steve Hall    Feb- 4-15    
Topic: Agencies



« Jan-15 | This archive, pg:  1  |  2  | Apr-15 »