10 Things Agencies Can Do to Stop Creative Vs. Account Battles
Like the proverbial old married couple you see bickering on the street corner, agency managers and agency creatives have a relationship that's often fraught with friction and discord, yet, at the same time, cohesion and dependence. Finding a balance will yield a successful and productive relationship.
With that notion in mind, here are 10 things agencies can do to help eliminate the seemingly endless chafing that goes on between the two sides.
Put an end to unproductive bickering and work habits. Make your work life easier. Check out my 10 tips over at the iMeet Central blog.