In the past several years, native advertising has risen to the top of the online marketing conversation. And, for the most part, it's done so because other forms of online advertising have failed miserably. But native advertising, for all its popularity and success, has brought with it a very dark side; the blurring of editorial church and state.
To some, this blurring is no big deal. To others -- the smart ones, it is the downfall of society as we know it. Some approaches to native advertising have resulted in worthwhile, informative, education and helpful content readers can consider valuable. Other native advertising efforts -- sadly, most -- have resulted in poorly written, spammy, listicle, brochure-like content that irks, annoys and just plain sucks.