As pundits on TV, around water coolers, and in sports bars debate the merits of the calls from this Sunday's Super Bowl, advertisers are making their own calls on whether their ads scored a touchdown or missed the goal line by inches.
Adknowledge's TriVu media took it upon themselves to crunch the numbers to arrive at an understanding of the the real Super Bowl Ad winners based on data and true "video buzz".
To assemble the list of top ten TriVu worked in partnership with data science firm TeraCrunch to analyze over 200 million views and nearly a million comments on YouTube. The analysis takes into account views, likes, dislikes, subscriptions and sentiment.
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And here we thought only the Japanese made really weird ads. But no. This one comes from Brazil and it's for energy drink TNT.
Created by Y&R Brazil, we have a very civilized rhinoceros making his way to the gym while wearing earphones and grooving to the music.
If you think it's strange that no one freaks out that there's a rhinoceros on the loose in the city, that's because the rhino is not really a rhino. Once the rhino gets to the gum and looks into the mirror, it's revealed that the rhino is really UFC featherweight boxing champ Jose Aldo.
