6 Best Practices for Omnichannel Marketers


It wasn't too long ago that the consumer in the market for new home exercise equipment would visit her local department or sporting goods store to test out the options and compare the prices. Maybe she would buy a new treadmill on the spot, or perhaps she would first talk to friends for recommendations, or read some reviews in a magazine like Consumer Reports. Once convinced of the right make, model, and price, she would pull out her credit card or checkbook and make a purchase.

Fast-forward to 2015, where the buying landscape couldn't be more different. Thanks to the Internet as a whole, social media, online reviews, the proliferation of online retailers, and the growth of web-based behemoths like Amazon, the same consumer takes a decidedly different approach when buying exercise equipment (or buying anything for that matter). Add laptops, mobile devices, and smartphones to the mix and you create a selling environment that includes everything from bricks-and-mortar sales to website purchases to smart TV shopping.

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by Steve Hall    May-27-15    
Topic: Opinion

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