So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong

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OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs lately?

And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc. -- occurs. So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day.

Here's a few tenets of a well oiled website. Maybe you know all this stuff. Maybe you've forgotten. And, hey, we all get busy and can use a good, swift reminder from time to time.

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by Peter Daisyme    Aug-31-15    
Topic: Online



4 Things Brands Can Learn From Subway's Jared Fogle Scandal

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Jared Fogle, the man that taught America it was possible to lose more than 200 pounds eating subway sandwiches, has been charged with possessing child pornography and is reportedly planning to plead guilty.

Fogle was also the leading spokesperson for Subway for 15 years and contributed to nearly half of Subway's growth.

As the news of Fogle's charges became a reality, Subway quickly cut ties with their former spokesperson.

Here are 4 things brands can learn from Subway's recent crisis.

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by Steve Hall    Aug-31-15    
Topic: Opinion



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